Francesco Ortiz — home
Aerial view of a recent Ortiz Group sale, the full arc from start to close

Sellers · The Process

The Selling Process.

Nine defined steps. No surprises. Whether you're selling in Newport Beach, Newport Coast, or anywhere across Orange County, this is exactly how the process works from first conversation to closing day.

How we sell

A great listing is a sequence, not a single act.

Whether we're selling a bayfront property in Newport Beach, an estate in Newport Coast, or a family home in south OC, every step below is built to eliminate the most common friction points in a home sale. You'll know exactly where we are and what comes next before it arrives.

  1. 01

    Home Preparation

    We start before the photographer shows up. Decluttering, cleaning, targeted repairs, updates where they'll actually return value, staging, and disclosure preparation. A home that's prepped properly sells faster and survives inspection without renegotiation.

    Staged, sale-ready interior
    Prep work, done before the first photograph.
  2. 02

    Pricing Strategy

    A written Comparative Market Analysis built from real sold data in your specific sub-market. Newport Beach, Newport Coast, and every other OC market have different comp sets, and your pricing strategy is built around your specific neighborhood, not a broad average.

    Market data spread across a desk
    A number on paper, with every comp behind it.
  3. 03

    Marketing Your Home

    Professional photography, videography, a Coming Soon campaign, Zillow Showcase placement, full portal syndication, social media posts across four platforms, targeted email to the eHomes high-net-worth database, and open houses. The same plan on every listing, not scaled back based on price point.

    Photography session inside a listing
    A distribution system, not a brag sheet.
  4. 04

    Showing Your Home

    Showings scheduled and managed with easy access for buyers, curb appeal maintained throughout the active period, and showing feedback collected and reported back to you. Every showing is an opportunity and we treat it that way.

    Interior of a staged, ready-to-show home
    Prepared, then opened to the market.
  5. 05

    The Offer Process

    Offers reviewed line by line: price, terms, contingencies, possession date, and everything in between. A clean offer with a strong buyer often beats a higher number with risk attached to it.

    Reviewing documents at a dining table
    Terms, not just price, read line by line.
  6. 06

    Escrow Process

    Escrow opened immediately upon acceptance. Inspections scheduled and attended. Appraisal coordinated. Any post-inspection repair negotiations handled. Title and escrow kept in lockstep all the way to recording.

    Quiet interior during the escrow period
    Behind the scenes: inspections, appraisal, coordination.
  7. 07

    Disclosure Requirements

    California requires detailed disclosures: TDS, SPQ, NHD, and more. Newport Beach and Newport Coast properties often have additional considerations given coastal zone regulations and HOA documentation requirements. These are completed thoroughly and delivered on time.

    Morning kitchen light over open pages
    Paperwork that protects you long after the sale.
  8. 08

    Contingency Removal

    Inspection, appraisal, and loan contingencies removed in sequence, each confirmed in writing. Once the loan is Clear to Close, we're on a clean path to recording.

    Charts and notes, pricing documented in plain language
    Each contingency cleared, one by one.
  9. 09

    Close & Post-Sale Support

    Keys change hands, funds are wired, and the property records. We don't disappear at closing. Relocation referrals, vendor recommendations, and any post-close questions are part of the service.

    Keys changing hands at closing
    Clear to close, and the rest is yours.

Ready to walk through your Newport Beach, Newport Coast, or Orange County sale?

One call. We'll map your home, your timeline, and your goals against this exact sequence so you know what to expect before anything starts.