Francesco Ortiz — home
Bright open kitchen in a recent Ortiz Group listing, staged and shot for market

Seller's Guide

Your Newport Beach, Newport Coast, or Orange County home, listed and sold the right way.

A written pricing plan, a full marketing launch, and a transaction that doesn't surprise you. Serving sellers from Newport Beach and Newport Coast through central and south OC.

A note from Francesco

A smooth sale is built, not stumbled into.

Selling a home in Newport Beach, Newport Coast, or anywhere across Orange County requires a clear plan executed at the right time. Most deals that fall apart do so because of poor pricing, poor preparation, or an agent who disappears after the photos are taken.

My approach is different. Before we list, we build a written pricing strategy grounded in real comp data specific to your market, whether that’s a bayfront property on the Peninsula, an estate in Newport Coast, or a single-family home in south OC. We prepare the home to show well, launch with a full marketing package, and manage every step of escrow so there are no surprises between accepted offer and close.

If you’re thinking about selling in Newport Beach, Newport Coast, or anywhere across Orange County, let’s start with an honest valuation. No pressure. Just real numbers and a real plan.

Francesco Ortiz

Cover of Francesco Ortiz's Seller's Guide PDF

Free resource

The complete Seller’s Guide.

Everything you need to understand how a home sale works in Newport Beach, Newport Coast, and across Orange County, from prep and pricing to negotiation and closing. Practical, direct, and drawn from 14 years in real estate, finance, and insurance. Yours to keep, no email required.

01

Home preparation.

Decluttering, deep cleaning, targeted repairs, staging, and full disclosure preparation. The goal is a home that's ready to be photographed, shown, and inspected without surprises, and that holds up when an appraiser walks through.

Staged living room with natural light, the kind of interior that carries a pricing memo
A listing is a document before it is a photograph.
02

Pricing strategy.

A written Comparative Market Analysis using real sold data, list-to-sale price ratios, days on market, and current inventory levels specific to your Newport Beach, Newport Coast, or Orange County neighborhood. We model the cost of overpricing before we agree on a number, and we agree on it together.

Photographer capturing a home interior: production in service of a plan
Marketing written down, not whispered at the kitchen table.
03

Marketing with reach.

Professional photography and videography, a Coming Soon campaign, Zillow Showcase placement, full MLS syndication, social media distribution, targeted email to the eHomes high-net-worth database, open houses, and direct mail. The same full plan on every listing.

Desk with market data and notes: negotiation backed by receipts
Every counter with a comp behind it.
04

Negotiation and close.

Offers reviewed term by term, not just on price. Contingencies handled cleanly. Escrow coordinated end to end. Post-close support for relocation, vendors, and whatever comes next.

An Ortiz Group seller family celebrating outside their home with a Sold sign on closing day
One listing at a time, from first photo to final signature.
Whitecrown Drive listing at twilight, an Ortiz Group seller representation, end to end

14 yrs

Real estate, finance & insurance

Zillow

Top Agent

OC

Local expertise

5★

Client reviews

What people ask first

Seller questions, answered.

Newport Beach and Newport Coast are two of my primary markets, and my office is based in Newport Beach. Beyond the coast I work across Costa Mesa, College Park, Irvine, Tustin, Mission Viejo, Rancho Santa Margarita, Coto de Caza, Ladera Ranch, Trabuco Canyon, and Lake Forest. If you're moving somewhere else in Orange County I'm happy to help, and through the eHomes national network I can connect you with trusted agents beyond OC as well.

Curious what your Newport Beach, Newport Coast, or Orange County home is worth?

A no-pressure, data-driven valuation in under 24 hours. Real comps, a real opinion, and no obligation to list.