Sellers · Marketing
Marketing Your Home.
A full-scale marketing launch on every listing, whether you're in Newport Beach, Newport Coast, or anywhere across Orange County. Not a checklist. A full program.
The marketing plan
Everything we do, for every listing.
Getting a home sold in Newport Beach, Newport Coast, or anywhere across Orange County's competitive market isn't about putting it on Zillow and waiting. It's about creating demand, and demand comes from execution: professional visuals, the right digital placement, and reaching buyers wherever they're searching.
Every listing I take gets the same ten-step marketing plan. It doesn't get scaled back based on price point or location. Whether I'm listing a condo in Newport Coast or a single-family home in Lake Forest, I'm running the full program.
- 01
Professional Photography
Interior, exterior, twilight, and aerial photography by a licensed real estate photographer. In a market like Newport Beach or Newport Coast where buyers are often comparing multiple premium properties, the listing photos are the first showing and they need to perform.
- 02
Coming Soon Campaign
Your property goes live as Coming Soon in the MLS before the active date, building buyer interest before the clock starts. A strong first week on market begins before the first day.
- 03
Professional Staging
Full or partial staging, depending on the property. Staged homes consistently sell faster and for more than vacant or furniture-heavy listings. We handle the coordination.
- 04
Social Media Distribution
Your listing is promoted across four platforms, reaching active buyers and their networks where they actually spend time.
- 05
Yard Signage
Professional for-sale signage with direct contact information. In established neighborhoods like Newport Beach and Newport Coast, the most motivated buyers are often neighbors who know someone looking to move nearby.
- 06
Full Portal Syndication
Your home is pushed live to Zillow, Homes.com, Realtor.com, Redfin, Trulia, Movoto, HotPads, and every major consumer search platform within hours of going active.
- 07
Videography
A professional walkthrough video that highlights the home's layout, flow, and key features. Especially important for Newport Beach and Newport Coast buyers who are often searching from out of area or comparing multiple high-end properties before scheduling showings.
- 08
Targeted Email Campaign
Your home is introduced via email to the eHomes high-net-worth buyer database and to the active broker community before and upon going live. Direct-to-agent outreach puts your listing in front of buyers who aren't searching portals, including the relocation and luxury buyer pool that actively targets Newport Beach and Newport Coast.
- 09
Zillow Showcase
Available to only 10% of listings in any given market. Showcase listings receive high-resolution photography, interactive floor plans, virtual tours, prioritized search placement, map callouts, and email alerts to Zillow's buyer database.
- 10
Public Outreach
Coming Soon and Just Listed mailers to the surrounding neighborhood. Open houses coordinated and managed. Buyer tours scheduled. Door knocking in the immediate area. In a market like Newport Beach, sometimes the right buyer for your home is two streets away.
Where your listing lives
Homes.com · Zillow · realtor.com · Trulia · Redfin · ShowingTime · Opendoor · Hotpads · YouTube · MLS · Facebook · eHomes · Movoto · Meta · Instagram · TikTok · Gmail
The channels are a distribution system, not a brag sheet. What matters is not how many logos we can line up under a listing. It is that the right buyer, on whichever site or inbox they happen to be using, sees your home within hours of it going live.
Zillow Showcase
Getting it Seen is Step One in Getting it Sold.
This custom listing display is available to only 10% of listings in your market and can help your home stand out on Zillow through eye-catching media like high-resolution photography, interactive floor plans, and virtual tours; prioritized placement in personalized search results, special map callouts, and email alerts to Zillow's customer database; direct contact with your agent from the listing; and powerful exposure on the one residential website that hosts over 231 million average monthly unique users.
80%
more saves and page views
10%
more likely to go pending in 14 days
2%
higher sale price
Compared to similar nearby non-Showcase listings on Zillow.
Homes.com
The Power of Retargeting.
When a buyer clicks on your listing and then leaves to browse the rest of the internet, our Homes.com placement follows them. Retargeting ads serve your home across thousands of sites as that buyer continues their search, keeping your property top of mind even after they've moved on to other tabs. For Newport Beach and Newport Coast sellers, where buyers often take longer to make decisions on higher-priced properties, retargeting is a meaningful competitive advantage.
Want to see what this plan looks like for your Newport Beach, Newport Coast, or Orange County home?
Let's talk through it.